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~isPartOf:"Beiträge zur Marketingwissenschaft : Arbeitspapiere"
~isPartOf:"Digital advertising : theory and research"
~subject:"Bibliometrics"
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Beiträge zur Marketingwissenschaft : Arbeitspapiere
Digital advertising : theory and research
Handbook of research on mobile marketing management
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Industrial marketing management : the international journal for industrial and high-tech firms
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A systematic analysis of interactive advertising research through a paradigm funnel
Daugherty, Terry
;
Djuric, Vanja
- In:
Digital advertising : theory and research
,
(pp. 45-65)
.
2017
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