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~isPartOf:"Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft"
~isPartOf:"International journal of electronic business"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Search: subject_exact:"Direct mail"
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Direct marketing
12
Direktmarketing
12
Deutschland
4
Germany
4
Advertising effects
3
Mobile Business
3
Mobile business
3
Werbewirkung
3
Austria
2
Consumer behaviour
2
Innovation adoption
2
Innovationsakzeptanz
2
Konsumentenverhalten
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2
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1
Agrarmarkt
1
Agricultural market
1
Agriculture
1
Ausgaben
1
Auslandsinvestition
1
Beschaffung
1
Branche
1
DM
1
Direct Mail-Nutzung
1
Direct Mail-Response
1
Direct mail
1
E-commerce
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EU countries
1
EU-Staaten
1
Economic sector
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Electronic Commerce
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Farm management
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Aufsatz in Zeitschrift
Ratgeber
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12
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German
6
English
6
Author
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Dahlhoff, Hans-Dieter
2
Rametsteiner, Harald
2
Becker, Michael
1
Biruhs, Thomas
1
Bokermann, Ralf
1
Brune, Falk
1
Daume, Jana
1
Gauzente, Claire
1
Gierl, Heribert
1
Gurau, Calin
1
Hüttl-Maack, Verena
1
Jutla, Dawn N.
1
Karjaluoto, Heikki
1
Karst, Christian
1
Korzen, Eva Janina
1
Leppäniemi, Matti
1
Lüth, Maren
1
Ranchhod, Ashok
1
Spiller, Achim
1
Standing, Craig
1
Su, Xuemei
1
Szabo-Halfar, Stefanie
1
Wegener, Angela
1
Wirthgen, Bernd
1
Wu, Lifang
1
Yu, Wei
1
Yue, Xiaohang
1
Zühlsdorf, Anke
1
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
International journal of electronic business
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
12
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1
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10
of
12
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articles prioritized
date (newest first)
date (oldest first)
1
Die Direct Mail-Nutzung als Zielgröße des Direct-Mail-Einsatzes : Analyse der Einflussfactoren und Ansätze zur zielbezogenen Direct Mail-Kommunikation
Szabo-Halfar, Stefanie
;
Dahlhoff, Hans-Dieter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
63
(
2017
)
2
,
pp. 53-59
Persistent link: https://www.econbiz.de/10011783483
Saved in:
2
I want you to open my letter : effects of uncommon envelope formats and materials
Daume, Jana
;
Hüttl-Maack, Verena
;
Gierl, Heribert
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
3
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011581736
Saved in:
3
Impact of introducing a direct channel on supply chain performance
Su, Xuemei
;
Wu, Lifang
;
Yue, Xiaohang
- In:
International journal of electronic business
8
(
2010
)
2
,
pp. 101-125
Persistent link: https://www.econbiz.de/10003964319
Saved in:
4
Branchen Tracking : die kontinuierliche Wirkungsmessung von Medien
Rametsteiner, Harald
;
Biruhs, Thomas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
3
,
pp. 43-47
Persistent link: https://www.econbiz.de/10003880938
Saved in:
5
Direct Mail-Panels als Instrument der Evaluation von Kommunikationsmaßnahmen
Dahlhoff, Hans-Dieter
;
Korzen, Eva Janina
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 33-41
Persistent link: https://www.econbiz.de/10003910976
Saved in:
6
Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
7
SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire
;
Ranchhod, Ashok
;
Gurau, Calin
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10003771644
Saved in:
8
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
Saved in:
9
Erfolgsstudie Prospekt
Rametsteiner, Harald
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
53
(
2008
)
1
,
pp. 45-48
Persistent link: https://www.econbiz.de/10003674497
Saved in:
10
Köche als Kunden : Direktvermarktung landwirtschaftlicher Spezialitäten an die Gastronomie
Lüth, Maren
;
Spiller, Achim
;
Wegener, Angela
; …
- In:
Berichte über Landwirtschaft : Zeitschrift für …
83
(
2005
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003071959
Saved in:
1
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