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~isPartOf:"Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft"
~isPartOf:"International journal of electronic business"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Ratgeber"
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Direct marketing
7
Direktmarketing
7
Mobile Business
3
Mobile business
3
Consumer behaviour
2
Deutschland
2
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2
Innovation adoption
2
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Aufsatz in Zeitschrift
Ratgeber
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Becker, Michael
1
Bokermann, Ralf
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Brune, Falk
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Gauzente, Claire
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Gurau, Calin
1
Jutla, Dawn N.
1
Karjaluoto, Heikki
1
Karst, Christian
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Leppäniemi, Matti
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Lüth, Maren
1
Ranchhod, Ashok
1
Spiller, Achim
1
Standing, Craig
1
Su, Xuemei
1
Wegener, Angela
1
Wirthgen, Bernd
1
Wu, Lifang
1
Yu, Wei
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
International journal of electronic business
Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European journal of operational research : EJOR
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
American journal of agricultural economics
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
7
Showing
1
-
7
of
7
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Date (newest first)
Date (oldest first)
1
Impact of introducing a direct channel on supply chain performance
Su, Xuemei
;
Wu, Lifang
;
Yue, Xiaohang
- In:
International journal of electronic business
8
(
2010
)
2
,
pp. 101-125
Persistent link: https://www.econbiz.de/10003964319
Saved in:
2
Applying the Delta model to mobile marketing management in the US marketplace
Jutla, Dawn N.
;
Yu, Wei
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 216-231
Persistent link: https://www.econbiz.de/10003771635
Saved in:
3
SMS-marketing : a study of consumer saturation using an extended TAM approach
Gauzente, Claire
;
Ranchhod, Ashok
;
Gurau, Calin
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 282-297
Persistent link: https://www.econbiz.de/10003771644
Saved in:
4
Factors affecting Finnish consumers' intention to receive SMS marketing : a conceptual model and an empirical study
Karjaluoto, Heikki
;
Standing, Craig
;
Becker, Michael
; …
- In:
International journal of electronic business
6
(
2008
)
3
,
pp. 298-318
Persistent link: https://www.econbiz.de/10003771650
Saved in:
5
Köche als Kunden : Direktvermarktung landwirtschaftlicher Spezialitäten an die Gastronomie
Lüth, Maren
;
Spiller, Achim
;
Wegener, Angela
; …
- In:
Berichte über Landwirtschaft : Zeitschrift für …
83
(
2005
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003071959
Saved in:
6
Wirtschaftliche Aspekte der einzelbetrieblichen Fleischvermarktung
Bokermann, Ralf
- In:
Berichte über Landwirtschaft : Zeitschrift für …
71
(
1993
)
3
,
pp. 411-431
Persistent link: https://www.econbiz.de/10001148701
Saved in:
7
Möglichkeiten der Verarbeitung und Direktvermarktung in bäuerlichen Kleinbetrieben Nordhessens
Wirthgen, Bernd
- In:
Berichte über Landwirtschaft : Zeitschrift für …
65
(
1987
)
4
,
pp. 517-554
Persistent link: https://www.econbiz.de/10001042630
Saved in:
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