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~isPartOf:"Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht"
~isPartOf:"Handbuch Verbandskommunikation"
~person:"Scholten, Heike"
~subject:"Germany"
~subject:"Managers"
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Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
Handbuch Verbandskommunikation
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Kampagnen-Kommunikation von Verbänden : ein deutsch-schweizerischer Vergleich
Kamps, Klaus
;
Scholten, Heike
- In:
Handbuch Verbandskommunikation
,
(pp. 275-292)
.
2010
Persistent link: https://www.econbiz.de/10003975520
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