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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung"
~isPartOf:"Fixed revenue accounting : a new management accounting framework"
~subject:"Hotellerie"
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Hotellerie
Kundenanalyse
9
Customer analysis
7
Key account management
5
Key-Account-Management
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Japan
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Beziehungsmarketing
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Hotel industry
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Relationship marketing
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Scientific method
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Wissenschaftliche Methode
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Zielgruppe
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Computer-assisted marketing
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Customer retention
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Customer value
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Data mining
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Department store
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Direct marketing
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Direktmarketing
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Distance selling
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Distanzhandel
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Expert system
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Experte
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Expertensystem
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IT-gestütztes Marketing
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Internet marketing
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Kundenbindung
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Kundenorientierung
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Kundenwert
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Luxury goods
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Luxusgüter
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Mass Customization
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Medical device
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Komura, Ayuko
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Matsuoka, Kohsuke
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Suzuki, Kenichi
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Berichte aus der Betriebswirtschaft
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
Fixed revenue accounting : a new management accounting framework
International journal of hospitality management
1
Jahrbuch ... schweizerische Tourismuswirtschaft
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ECONIS (ZBW)
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Measuring and managing customer profit stability : a Japanese hotel chain case study
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 53-65)
.
2019
Persistent link: https://www.econbiz.de/10011966610
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2
Bathtub model variance analysis at a Japanese hotel chain
Matsuoka, Kohsuke
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 85-98)
.
2019
Persistent link: https://www.econbiz.de/10011966614
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