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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~isPartOf:"Journal of marketing research"
~subject:"Beschaffung"
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Beschaffung
B-to-B-Marketing
14
Business-to-business marketing
14
Lieferantenmanagement
9
Supplier relationship management
9
Deutschland
5
Germany
5
Theorie
5
Theory
5
Marketing management
4
Marketingmanagement
4
Procurement
4
Business-to-Business-Marketing
3
Agency theory
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Prinzipal-Agent-Theorie
2
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2
Verkauf
2
business-to-business marketing
2
Anlagenbau
1
Anlagengeschäft
1
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B2B
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Betriebliches Informationssystem
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Hensel, Claudia
1
Kumar, Alok
1
Lu, Zhi
1
Mojir, Navid
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Ochs, Guntram
1
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1
Shi, Huanhuan
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1
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Berichte aus der Betriebswirtschaft
Hochschulschriften zur Betriebswirtschaftslehre
Journal of marketing research
Industrial marketing management : the international journal for industrial and high-tech firms
20
The journal of business & industrial marketing
7
International journal of procurement management
5
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of business-to-business marketing
4
Europäische Hochschulschriften / 5
3
SpringerLink / Bücher
3
Ausgewählte Studien des ECC Handel
2
Business-to-Business-Marketing
2
Dissertation.de
2
Gabler Edition Wissenschaft
2
Journal of personal selling & sales management
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Springer eBook Collection / Business and Economics
2
Technischer Vertrieb
2
Ausgewählte Studien des ECC-Handel
1
BWL-Schriftenreihe
1
Benchmarking : an international journal
1
Business horizons
1
Business-to-business marketing management : strategies, cases and solutions
1
Cowles Foundation discussion paper
1
DUV : Sozialwissenschaft
1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
European research studies
1
Gabler Edition Wissenschaft / Forum Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Edition Wissenschaft / Marktorientiertes Management
1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler Research
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Impact of buying groups on buyer-supplier relationships : group-dyad interactions in
business-to-business
markets
Kumar, Alok
;
Shi, Huanhuan
;
Skiba, Jenifer
;
Saini, Amit
; …
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1197-1220
Persistent link: https://www.econbiz.de/10014427563
Saved in:
2
A structural model of organizational buying for
business-to-business
markets : innovation adoption with share-of-wallet contracts
Mojir, Navid
;
Sudhir, K.
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 883-907
Persistent link: https://www.econbiz.de/10013389233
Saved in:
3
Der Einfluss von Erlebnissen auf den Kaufentscheidungsprozess : am besonderen Beispiel der Industriegütermessen
Hensel, Claudia
-
2005
Persistent link: https://www.econbiz.de/10003115202
Saved in:
4
Die Marktbearbeitung in Investitionsgütermärkten durch Segmentierung von Gatekeepern
Ochs, Guntram
-
1994
Persistent link: https://www.econbiz.de/10013378466
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