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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"International journal of hospitality management"
~subject:"Competitive strategy"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Competitive strategy
Marketing management
47
Marketingmanagement
47
Hotel industry
15
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13
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11
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Molina, Miguel Ángel Rodríguez
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Berichte aus der Betriebswirtschaft
International journal of hospitality management
Industrial marketing management : the international journal for industrial and high-tech firms
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Europäische Hochschulschriften / 5
7
Journal of business research : JBR
7
Schriften zu Marketing und Management
6
Faculty & research / Insead : working paper series
5
Journal of strategic marketing
5
European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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Gabler Edition Wissenschaft
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Baltic journal of management
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Business horizons
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Evolving and emerging issues in marketing strategy
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Hamburger Schriften zur Marketingforschung
2
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2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
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International review on public and non-profit marketing
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Journal of East European management studies : JEEMS
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Kohlhammer Edition Marketing
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LEA's communication series
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Market orientation and business performance : evidence from franchising industry
Lee, Yong-Ki
;
Kim, Soon-Ho
;
Seo, Min-Kyo
;
Hight, S. Kyle
- In:
International journal of hospitality management
44
(
2015
),
pp. 28-37
Persistent link: https://www.econbiz.de/10010501243
Saved in:
2
Validation of a market orientation adoption scale in rural tourism enterprises : relationship between the characteristics of the enterprise and extent of market orientation adoptio...
Peña, Ana Isabel Polo
;
Jamilena, Dolores María Frías
; …
- In:
International journal of hospitality management
31
(
2012
)
1
,
pp. 139-151
Persistent link: https://www.econbiz.de/10009406144
Saved in:
3
Marketing für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
4
Marketing-Strategien der deutschen und rumänischen Stahlindustrie : eine komparative Studie
Hufen, Birgit
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001774791
Saved in:
5
Wettbewerbsvorteile durch eine gezielte Konkurrenzpositionierung
Kähr, Markus
-
1995
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000909622
Saved in:
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