//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Working paper"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media industry"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Werbung
Media industries
17
Mediensektor
17
Communication media
6
Kommunikationsmedien
6
Advertising
5
Theorie
5
Theory
5
Deutschland
4
Advertising industry
3
Germany
3
Media
3
Public opinion
3
Werbewirtschaft
3
advertising
3
media agencies
3
Öffentliche Meinung
3
Agency theory
2
Einwanderung
2
Immigration
2
India
2
Indien
2
Inter-firm cooperation
2
International migration
2
Internationale Migration
2
Media coverage
2
Media economics
2
Mediale Berichterstattung
2
Medienwirtschaft
2
Medienökonomik
2
Meinung
2
Migranten
2
Migrants
2
Opinion
2
Polarization
2
Prinzipal-Agent-Theorie
2
USA
2
United States
2
Unternehmenskooperation
2
1965-1991
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Amtsdruckschrift
1
Government document
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
4
Danish
1
Author
All
Knuth, Ingo
3
Hansen, Flemming
1
Krusenstern, Lambert von
1
Papandrea, Franco
1
Published in...
All
Berichte aus der Betriebswirtschaft
International journal of marketing : IJM ; formerly Der Markt
Working paper
CESifo working papers
3
Discussion paper / Centre for Economic Policy Research
3
Discussion paper / NHH, Department of Economics
3
Journal of media business studies
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
CESifo Working Paper Series
2
CIE discussion papers
2
Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
International journal of industrial organization
2
Journal of marketing
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public economics
2
NBER Working Paper
2
NBER working paper series
2
Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
SpringerLink / Bücher
2
Working paper / National Bureau of Economic Research, Inc.
2
Working papers / TSE : WP
2
AMA proceedings series
1
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Anwendungsfelder der Medienökonomie : [Lehrbuch]
1
Banking & finance aktuell
1
CAWM discussion paper
1
CORE discussion papers : DP
1
Communication arts books
1
Delta book
1
Discussion papers / UCL, Département des Sciences Economiques
1
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
1
ECONtribute discussion paper
1
Engaging consumers through branded entertainment and convergent media
1
European economic review : EER
1
European journal of marketing : EJM
1
Globale Krise der Medienwirtschaft? : Dimensionen, Ursachen und Folgen ; [Tagung "Globale Krise der Medienwirtschaft?" der Fachgruppe Medienökonomie der Deutschen Gesellschaft für Publizistik und Kommunikationswissenschaft im Dezember 2004 in Stuttgart]
1
Grid series in advertising and journalism
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Decision drivers for outsourcing media buying services
Knuth, Ingo
;
Krusenstern, Lambert von
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
Saved in:
2
Market entry strategies of media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
Saved in:
3
Do additional services matter? : an empirical evaluation of opportunities to grow for media agencies
Knuth, Ingo
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 149-159
Persistent link: https://www.econbiz.de/10010408095
Saved in:
4
Massekommunikation i Danmark : omfang, finansiering og brug
Hansen, Flemming
-
1994
Persistent link: https://www.econbiz.de/10000907192
Saved in:
5
Advertising expenditure and media competition in Australia
Papandrea, Franco
(
contributor
)
-
1994
-
Reprinted with corr
Persistent link: https://www.econbiz.de/10000931271
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->