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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"The journal of business & industrial marketing"
~person:"Simonis, Stefan"
~subject:"Success factor"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Success factor
CinemaxX Aktiengesellschaft
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Deutschland
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Erfolgsfaktor
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Erlebnismarketing
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Freizeitmarkt
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Freizeitwirtschaft
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Germany
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Kino
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Multiplex <Kino>
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Simonis, Stefan
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Parvinen, Petri
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Berichte aus der Betriebswirtschaft
The journal of business & industrial marketing
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Multiplex-Kinos - Entwicklung der Kinolandschaft in Deutschland : Marketingstrategien und Erfolgsfaktoren
Simonis, Stefan
;
Reise, Thoralf
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2000
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