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~isPartOf:"Berichte aus der Betriebswirtschaft"
~isPartOf:"The journal of business & industrial marketing"
~subject:"KMU"
~subject:"Success factor"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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KMU
Success factor
Marketing management
126
Marketingmanagement
126
B-to-B-Marketing
48
Business-to-business marketing
48
Lieferantenmanagement
39
Supplier relationship management
39
Beziehungsmarketing
32
Relationship marketing
32
Marketing
20
Firm performance
19
Innovation
19
Unternehmenserfolg
19
Consumer behaviour
17
Konsumentenverhalten
17
New product development
16
Produktentwicklung
16
Innovation management
14
Innovationsmanagement
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Theorie
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Theory
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Deutschland
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Germany
12
Internet marketing
11
Market orientation
11
Online-Marketing
11
Social Web
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10
Strategic management
10
Strategisches Management
10
Marketing strategy
9
Messebeteiligung
9
Trade fair participation
9
Wettbewerbsvorteil
9
Brand management
8
Competitive advantage
8
Markenführung
8
SME
8
Customer integration
7
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7
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9
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Afum, Ebenezer
1
Agyabeng-Mensah, Yaw
1
Asamoah, George
1
Baah, Charles
1
Barrera-Barrera, Ramón
1
Berthold, Jörg
1
Cisneiros, Gabriela Pessoa de Oliveira
1
Danik, Lidia
1
Durans, Amilson de Araujo
1
Hirvonen, Saku
1
Hätönen, Jussi
1
Jones, Janice
1
Juppo, Anne
1
Kowalik, Izabela
1
Laukkanen, Tommi
1
Macedo, Carlos Jorge Taborda
1
Mainardes, Emerson Wagner
1
Matikainen, Minna
1
Navarro García, Antonio
1
Parvinen, Petri
1
Peris-Oritz, Marta
1
Pleśniak, Agnieszka
1
Reise, Thoralf
1
Ruokonen, Mika
1
Salo, Jari
1
Simonis, Stefan
1
Terho, Harri
1
Tong, Canon
1
Wong, Stanley Kam Sing
1
Yaw Kusi, Lawrence
1
Zubielqui, Graciela Corral de
1
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Berichte aus der Betriebswirtschaft
The journal of business & industrial marketing
Journal of business research : JBR
33
Journal of strategic marketing
25
Industrial marketing management : the international journal for industrial and high-tech firms
21
SpringerLink / Bücher
19
Journal of research in marketing and entrepreneurship
13
Cogent business & management
12
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
11
Marketing intelligence & planning
11
Journal of small business and enterprise development
10
International entrepreneurship and management journal
9
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
9
Springer Reference Wirtschaft
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International journal of innovation management
8
Journal of small business strategy
8
International business review : the official journal of the European International Business Academy
7
International marketing review
7
Gabler Edition Wissenschaft
6
Journal of enterprising culture
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Asia Pacific journal of innovation and entrepreneurship : APJIE
4
Entrepreneurial business and economics review : EBER
4
International journal of entrepreneurial venturing : IJEV
4
International journal of globalisation and small business : IJGSB
4
Journal of Asian finance, economics and business : JAFEB
4
Macquarie economics research papers
4
Qualitative market research : an international journal
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
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ECONIS (ZBW)
11
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1
Entrepreneurial marketing orientation of the Polish and Finnish SMEs and its environmental determinants
Kowalik, Izabela
;
Danik, Lidia
;
Pleśniak, Agnieszka
- In:
The journal of business & industrial marketing
37
(
2022
)
13
,
pp. 167-181
Persistent link: https://www.econbiz.de/10013538987
Saved in:
2
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
Saved in:
3
How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de
;
Jones, Janice
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
Saved in:
4
Marketing capabilities for small and medium enterprises that supply large companies
Mainardes, Emerson Wagner
;
Cisneiros, Gabriela Pessoa …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10012797088
Saved in:
5
Market intelligence effect on perceived psychic distance, strategic behaviours and export performance in industrial SMEs
Navarro García, Antonio
;
Peris-Oritz, Marta
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 365-380
Persistent link: https://www.econbiz.de/10011523976
Saved in:
6
The role and impact of firm's strategic orientations on launch performance : significance of relationship orientation
Matikainen, Minna
;
Terho, Harri
;
Parvinen, Petri
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
5
,
pp. 625-639
Persistent link: https://www.econbiz.de/10011564319
Saved in:
7
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
8
New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing
;
Tong, Canon
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
Saved in:
9
Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi
;
Ruokonen, Mika
- In:
The journal of business & industrial marketing
25
(
2010
)
1/2
,
pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
Saved in:
10
Multiplex-Kinos - Entwicklung der Kinolandschaft in Deutschland : Marketingstrategien und Erfolgsfaktoren
Simonis, Stefan
;
Reise, Thoralf
-
2000
Persistent link: https://www.econbiz.de/10001476634
Saved in:
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