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~isPartOf:"Berichte aus der Betriebswirtschaft"
~person:"Wolf, Kai H."
~subject:"Deutschland"
~subject:"Success factor"
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Marketing für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
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Wolf, Kai H.
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2008
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