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~isPartOf:"Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996"
~isPartOf:"Strategies for international industrial marketing : the management of customer relationships in European industrial markets"
~subject:"Supplier relationship management"
~type_genre:"Book section"
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Supplier relationship management
B-to-B-Marketing
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Business-to-business marketing
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Marketing management
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Marketingmanagement
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Lieferantenmanagement
7
International marketing
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Internationales Marketing
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Valla, Jean-Paul
3
Turnbull, Peter W.
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Cunningham, Malcolm T.
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Hallén, Lars
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Håkansson, Håkan
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Besondere Vertriebserfolge durch systematische Marktbearbeitung : Tagung Bad Honnef, 13. bis 15. Juni 1996
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
Business-to-business marketing management : strategies, cases and solutions
5
Entwicklungen des Investitionsgütermarketing
3
Innovation in pricing : contemporary theories and best practices
3
New insights on trust in business-to-business relationships : a multi-perspective approach
3
Aufbruch : Ingredient Branding schafft Werte
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
Handbook of relationship marketing
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Innovatives Industriegütermarketing
2
Marketing von Solutions : innovative Ansätze und Best Practices
2
Relational and functional integration
2
Advances in electronic marketing
1
Brand management ; Vol. 4
1
Business models for strategic innovation : cross-functional perspectives
1
China-focused cases : selected winners of the CEIBS global case contest
1
Commodity Marketing : Strategies, Concepts, and Cases
1
Contemporary issues in marketing : principles and practice
1
Digitalization of decentralized supply chains during global crises
1
E-commerce and marketing
1
Electronic business interoperability : concepts, opportunities and challenges
1
Emerging markets and the future of the BRIC nations
1
Emerging themes in E-business research
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Field guide to case study research in business-to-business marketing and purchasing
1
Handbook of business-to-business marketing
1
Handbook of research on e-business standards and protocols ; Vol. 1
1
Handbook of strategic account management : a comprehensive resource
1
Handbook on business information systems
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Interaktionen im Dienstleistungsbereich
1
International business development : a concise textbook focusing on international B-to-B contexts
1
International marketing ; Vol. 1
1
Knowledge sharing in the integrated enterprise : interoperability strategies for the enterprise architect
1
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
1
Kompetenztransfer im Investitionsgütermarketing
1
Managing digital open innovation
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Marketing-mix strategies - product strategy and promotion strategy
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
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ECONIS (ZBW)
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The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
2
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
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3
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
4
The British approach to Europe
Cunningham, Malcolm T.
- In:
Strategies for international industrial marketing : the …
,
(pp. 165-234)
.
2013
Persistent link: https://www.econbiz.de/10009689244
Saved in:
5
The Swedish approach to Europe
Håkansson, Håkan
- In:
Strategies for international industrial marketing : the …
,
(pp. 127-164)
.
2013
Persistent link: https://www.econbiz.de/10009689245
Saved in:
6
The German approach to Europe
Johanson, Jan
;
Wootz, Björn
- In:
Strategies for international industrial marketing : the …
,
(pp. 79-126)
.
2013
Persistent link: https://www.econbiz.de/10009689247
Saved in:
7
The French approach to Europe
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 11-78)
.
2013
Persistent link: https://www.econbiz.de/10009689248
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