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~isPartOf:"Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing"
~isPartOf:"Journal of business research : JBR"
~subject:"Retail trade"
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Search: subject_exact:"Kundenbindungsprogramm"
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Retail trade
Kundenbindungsprogramm
25
Loyalty program
25
Beziehungsmarketing
20
Relationship marketing
20
Consumer behaviour
14
Konsumentenverhalten
14
Loyalty programs
10
Customer satisfaction
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Kundenzufriedenheit
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Online-Handel
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
Journal of business research : JBR
Journal of retailing and consumer services
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marketing letters : a journal of research in marketing
3
European journal of marketing : EJM
2
Forschungsergebnisse der WU Wirtschaftsuniversität Wien
2
Handelsforschung
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of retailing
2
Journal of travel and tourism marketing
2
MSI reports : working paper series
2
Predicting trends and building strategies for consumer engagement in retail environments
2
The international review of retail, distribution and consumer research
2
Administrative Sciences : open access journal
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in information systems and management science
1
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
BTE-Fachdokumentation
1
Beiträge zur Unternehmensführung
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Business intelligence and analytics in small and medium enterprises
1
Business strategy and the environment
1
CARESS working paper
1
Central European business review : CEBR
1
Critical perspectives on accounting : an international journal for social and organizational accountability
1
Delovni zvezki / RCEF
1
Discussion paper series
1
Dissertation Series CentER
1
Entrepreneurial business and economics review : EBER
1
European journal of operational research : EJOR
1
European retail research
1
Global business review
1
HEC Paris research paper series
1
Handbuch Kundenbindungsmanagement
1
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
IIMB management review
1
Information systems management
1
International journal of business and globalisation : IJBG
1
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ECONIS (ZBW)
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1
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
2
The effects of loyalty programs on customer satisfaction, trust, and loyalty toward high- and low-end fashion retailers
Stathopoulou, Anastasia
;
Balabanis, George
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5801-5808
Persistent link: https://www.econbiz.de/10011597513
Saved in:
3
The influence of relationship marketing investments on customer gratitude in retailing
Huang, Min-Hsin
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1318-1323
Persistent link: https://www.econbiz.de/10010530660
Saved in:
4
Coop : Kundenkarten als Kundenbindungsinstrument
Schmidt, Martin
;
Mahmutovic, Admir
- In:
Best Practice in Marketing : Erfolgsbeispiele zu den …
,
(pp. 36-47)
.
2010
Persistent link: https://www.econbiz.de/10009011575
Saved in:
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