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~isPartOf:"Best practice der Markenführung"
~isPartOf:"Global business and organizational excellence : a review of research & best practices"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing management : MM"
~subject:"Konsumentenverhalten"
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Harley-Davidson Motor Company
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Organisatorischer Wandel
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Best practice der Markenführung
Global business and organizational excellence : a review of research & best practices
Journal of business strategy
Journal of marketing management : MM
European journal of marketing : EJM
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Innovative Produktionswirtschaft : Jubiläumsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus
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Motorcycling edgework : a practice theory perspective
Murphy, Steven
;
Patterson, Maurice
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1322-1340
Persistent link: https://www.econbiz.de/10009412798
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