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~isPartOf:"Best practice der Markenführung"
~isPartOf:"International journal of economics and business research"
~isPartOf:"Journal of business strategy"
~isPartOf:"Journal of marketing management : MM"
~type_genre:"Case study"
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Harley-Davidson Motor Company
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Best practice der Markenführung
International journal of economics and business research
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Brand Community-Building bei Harley-Davidson
Arnezeder, Christina
;
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Best practice der Markenführung
,
(pp. 333-351)
.
2009
Persistent link: https://www.econbiz.de/10003771001
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2
Vision by design : a reflexive approach to enterprise regeneration
Finkelstein, Sydney
;
Harvey, Charles
;
Lawton, Thomas C.
- In:
Journal of business strategy
29
(
2008
)
2
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003704155
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