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~isPartOf:"Best practice der Markenführung"
~subject:"Relationship marketing"
~type_genre:"Bibliographie"
~type_genre:"Fallstudie"
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Best practice der Markenführung
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Customer Relationship Management der BMW Group : Backbone des integrierten Marketing
Armbrecht, Wolfgang
;
Braekler, Michael
;
Wortmann, Ulrike
- In:
Best practice der Markenführung
,
(pp. 303-332)
.
2009
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