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~isPartOf:"Best practice der Markenführung"
~type_genre:"Arbeitspapier"
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Best practice der Markenführung
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Aus VIAG Interkom wird o2 : erfolgreiche Migration und Turnaround einer Marke
Schloemer, André
;
Esch, Franz-Rudolf
;
Krieger, Kai Harald
- In:
Best practice der Markenführung
,
(pp. 201-222)
.
2009
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