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~isPartOf:"Best practice der Markenführung"
~type_genre:"Fallstudie"
~type_genre:"Firmeninformation"
~type_genre:"Graue Literatur"
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Brand management
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Loewe-Opta GmbH <Kronach>
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Markenführung
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Television set
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Bald, Thorsten
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Rutenbeck, Henrik
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Best practice der Markenführung
Working paper / National Bureau of Economic Research, Inc.
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Faculty & research / Insead : working paper series
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Columbia Business School Research Paper
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
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Discussion paper / Centre for Economic Policy Research
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Enterprise & society : the international journal of business history
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Faculty research working paper series / John F. Kennedy School of Government, Harvard University
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Frontiers of business research in China : selected publications from Chinese universities
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Handbook of contemporary marketing in China : theories and practices
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Journal of service management
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Theorie der Unternehmung
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Working papers / Harvard Business School, Division of Research
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Working papers / National Bureau of Economic Research, Inc.
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Loewe : Aufbau einer Premium-Position in technik- und preisgetriebenem Marktumfeld
Bald, Thorsten
;
Rutenbeck, Henrik
- In:
Best practice der Markenführung
,
(pp. 173-200)
.
2009
Persistent link: https://www.econbiz.de/10003770987
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