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~isPartOf:"Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen"
~type_genre:"Aufsatz im Buch"
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Green marketing
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Kupp, Martin
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Betriebliches Umweltmanagement : nachhaltiges Wirtschaften in Unternehmen ; 30 Tabellen
Green consumerism : perspectives, sustainability, and behavior
6
Green marketing and environmental responsibility in modern corporations
6
Green advertising and the reluctant consumer
5
Driving green consumerism through strategic sustainability marketing
4
Handbook of research on consumerism in business and marketing : concepts and practices
3
Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
3
Sustainable marketing, branding, and reputation management : strategies for a greener future
3
Betriebliches Umweltmanagement : nachhaltiges Wirtschaften im Unternehmen ; 30 Tabellen
2
Corporate social responsibility and sustainability : from values to impact
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Responsible management in emerging markets : a multisectoral focus
2
The Oxford handbook of business and the natural environment
2
The Routledge companion to advertising and promotional culture
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Web-based green products life cycle management systems : reverse supply chain utilization
2
Advances and New Trends in Environmental Informatics : Environmental Informatics and the UN Sustainable Development Goals
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Betriebliches Nachhaltigkeitsmanagement : 19 Tabellen
1
Business management and environmental stewardship : environmental thinking as a prelude to management action
1
China's new deal : economic development under international financial crisis
1
Contemporary issues in marketing : principles and practice
1
Continuing to broaden the marketing concept : making the world a better place
1
Corporate social responsibility
1
Counter-narratives and organization
1
Cut carbon, grow profits : business strategies for managing climate change and sustainability
1
Designing and communicating experience
1
Die künftige Rolle des Lebensmitteleinzelhandels in der Wertschöpfungskette : Chancen, Perspektiven, Risiken
1
Enhancing knowledge development in marketing ; Vol. 21
1
Enterprise development in SMEs and entrepreneurial firms : dynamic processes
1
Ethics, social responsibility and sustainability in marketing
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
Fostering global entrepreneurship through business model innovation
1
Global perspectives on contemporary marketing education
1
Handbook of research on green economic development initiatives and strategies
1
Information technology in environmental engineering : selected contributions to the Sixth International Conference on Information Technologies in Environmental Engineering (ITEE2013) ; [held in July 2013, in Lüneburg, Germany]
1
Labelling strategies in environmental policy
1
Marken- und Kommunikationscontrolling
1
Marketing in the new global order : challenges and opportunities
1
Nonprofit guide to going green
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ECONIS (ZBW)
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Aufgaben und Instrumente eines umweltorientierten Marketings
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
,
(pp. 207-216)
.
2009
Persistent link: https://www.econbiz.de/10003908365
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Öko-Labeling
Kupp, Martin
- In:
Betriebliches Umweltmanagement : nachhaltiges …
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(pp. 233-240)
.
2009
Persistent link: https://www.econbiz.de/10003908372
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