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~isPartOf:"Betriebswirtschaftliche Abhandlungen"
~subject:"Advertising effects"
~type_genre:"Bibliography included"
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
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1995
Persistent link: https://www.econbiz.de/10000543182
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