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~isPartOf:"Beyond Hofstede : culture frameworks for global marketing and management"
~isPartOf:"Journal of global marketing"
~subject:"Economic culture"
~subject:"Konsumentenverhalten"
~subject:"Theory"
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Search: subject:"Kulturelle Identität"
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Economic culture
Konsumentenverhalten
Theory
Cultural identity
36
Kulturelle Identität
36
Consumer behaviour
17
International marketing
16
Internationales Marketing
16
China
9
National culture
9
Nationalkultur
9
Advertising
8
Culture
8
Social values
8
Soziale Werte
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Werbung
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7
Interkulturelles Management
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Kultur
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Unternehmenskultur
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culture
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Advertising effects
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Corporate culture
6
Werbewirkung
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Comparison
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Social Web
5
Social web
5
Vergleich
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Theorie
4
USA
4
United States
4
Viral marketing
3
Virales Marketing
3
cross-cultural marketing
3
cultural values
3
Arab
2
Arab countries
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Arabische Staaten
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Brand image
2
Brand management
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21
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Czarnecka, Barbara
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Ghanem, Salma
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Kalliny, Morris
2
Surat Teerakapibal
2
Adams, Russell
1
Arnould, Eric J.
1
Askegaard, Søren
1
Bae, Young Han
1
Boyle, Brett
1
Brennan, Ross
1
Durvasula, Srinivas
1
Earley, P. Christopher
1
Hough, Michelle
1
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1
Ju, Ilyoung
1
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1
Kalliny, Mary
1
Kaur, Kulwinder
1
Keles, Serap
1
Kjeldgaard, Dannie
1
Kumar, Aman
1
Kusawat, Poompak
1
Lee, Oscar
1
Lu, Xinyu
1
Lysonski, Steven
1
Manrai, Ajay K.
1
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Mueller, Barbara
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Simmers, Christina S.
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Steel, Piers
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Beyond Hofstede : culture frameworks for global marketing and management
Journal of global marketing
Journal of business research : JBR
64
Journal of international consumer marketing
47
Europäische Hochschulschriften / 5
32
International marketing review
24
Journal of international marketing
20
Gabler Edition Wissenschaft
16
Journal of retailing and consumer services
14
Journal of business ethics : JOBE
13
Asia Pacific journal of marketing and logistics
12
DUV / Wirtschaftswissenschaft
12
Discussion paper series / IZA
12
International journal of consumer studies
12
Journal of travel and tourism marketing
11
Marketing theory
11
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
11
Psychology & marketing
11
SpringerLink / Bücher
11
Discussion paper / Centre for Economic Policy Research
10
Global consumer behavior
10
The journal of brand management : an international journal
10
Journal of marketing communications
9
The journal of consumer marketing
9
Culture and management in Asia
8
European journal of marketing : EJM
8
International journal of hospitality management
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of promotion management : JPM
8
DUV : Wirtschaftswissenschaft
7
IZA Discussion Paper
7
Journal of economic behavior & organization : JEBO
7
Research in consumer behavior
7
CESifo working papers
6
Constituting managements : markets, meanings, and identities
6
Critical perspectives on business and management
6
Cross-cultural and critical perspectives on brands
6
Journal of business anthropology
6
Journal of consumer behaviour : an international research review
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Journal of marketing management : MM
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ECONIS (ZBW)
21
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
4
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
5
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
6
Human values and life satisfaction : moderating effects of culture and age
Surat Teerakapibal
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10012260091
Saved in:
7
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
8
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
Saved in:
9
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
10
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
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