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~isPartOf:"Bibliography series / American Marketing Association"
~isPartOf:"International journal of entrepreneurship and small business"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Game theory"
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International journal of entrepreneurship and small business
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Card-based game methods : exploring SME entrepreneurial marketing practice
Jones, Rosalind
;
Rowley, Jennifer
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 485-502
Persistent link: https://www.econbiz.de/10009577142
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