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~isPartOf:"Blockchain technology and applications for digital marketing"
~isPartOf:"Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing"
~isPartOf:"Marketing intelligence & planning"
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Blockchain technology and applications for digital marketing
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
Marketing intelligence & planning
Leitfaden Online-Marketing ; [Bd. 1]
31
Handbook of research on effective advertising strategies in the social media age
21
Social Branding : Strategien - Praxisbeispiele - Perspektiven
21
E-marketing ; Vol. 1
17
Handbook of research on integrating social media into strategic marketing
17
Internet advertising : theory and research
16
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
E-marketing ; Vol. 2
13
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
13
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
13
Pervasive advertising
13
The SAGE handbook of digital marketing
12
Cases on strategic social media utilization in the nonprofit sector
11
E-marketing ; Vol. 3
11
Advanced digital marketing strategies in a data-driven era
9
Customer engagement : contemporary issues and challenges
9
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
9
Marketing in the cyber era : strategies and emerging trends
9
Online-Marketing : Grundlagen - Planung - Durchführung - Messung
9
Contemporary research in e-branding
8
E-marketing in developed and developing countries : emerging practices
8
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
8
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
8
Developing digital marketing : relationship perspectives
7
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
7
Digital advertising : theory and research
7
Interdisciplinary management research XVI ; 1
7
Online reputation management in destination and hospitality : what we know, what we need to know
7
Strategic corporate communication in the digital age
7
The Routledge companion to advertising and promotional culture
7
The SAGE handbook of social media marketing
7
Advertising, promotion, and new media
6
Computer-mediated marketing strategies : social media and online brand communities
6
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
6
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
6
Handbook of research on mobile marketing management
6
New Developments in Online Marketing
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Word of mouth and social media
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Blockchain technology and its brunt on digital marketing
Thangam, Dhanabalan
;
Malali, Anil B.
;
Gopalakrishnan …
- In:
Blockchain technology and applications for digital marketing
,
(pp. 1-15)
.
2021
Persistent link: https://www.econbiz.de/10012623554
Saved in:
2
Applications of blockchain technology for digital marketing : a systematic review
Rahman, Kazi Turin
- In:
Blockchain technology and applications for digital marketing
,
(pp. 16-31)
.
2021
Persistent link: https://www.econbiz.de/10012623557
Saved in:
3
Blockchain towards decentralized digital marketing
Erragcha, Nozha
;
Babay, Hanene
- In:
Blockchain technology and applications for digital marketing
,
(pp. 32-51)
.
2021
Persistent link: https://www.econbiz.de/10012623558
Saved in:
4
Role of cryptocurrency in digital marketing
Bhadeshiya, Hardik Bharatbhai
- In:
Blockchain technology and applications for digital marketing
,
(pp. 64-83)
.
2021
Persistent link: https://www.econbiz.de/10012623562
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5
Role of cryptocurrency in digital marketing
Trivedi, Sonal
;
Malik, Reena
- In:
Blockchain technology and applications for digital marketing
,
(pp. 175-185)
.
2021
Persistent link: https://www.econbiz.de/10012623577
Saved in:
6
Blockchain and the future of digital marketing
Khan, Hameed
;
Kushwah, Kamal Kumar
- In:
Blockchain technology and applications for digital marketing
,
(pp. 250-275)
.
2021
Persistent link: https://www.econbiz.de/10012623590
Saved in:
7
Formen und Besonderheiten der Führung von Marken im Internet
Sabel, Tatjana
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 23-40)
.
2007
Persistent link: https://www.econbiz.de/10003530174
Saved in:
8
Markenführung von Onlinemarken - eine externe Perspektive
Schaffner, Adrian
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 41-64)
.
2007
Persistent link: https://www.econbiz.de/10003530188
Saved in:
9
Markenführung von Onlinemarken am Beispiel eBay
Eisenächer, Harald W.
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 65-79)
.
2007
Persistent link: https://www.econbiz.de/10003530192
Saved in:
10
Markenführung von Hybridmarken am Beispiel Sparkasse
Brinkmann, Stefan
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 81-92)
.
2007
Persistent link: https://www.econbiz.de/10003530198
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