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~isPartOf:"Books / American Enterprise Institute"
~isPartOf:"Journal of marketing"
~isPartOf:"NBER Working Paper"
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Should firms spend more on research and development and advertising during recessions?
Srinivasan, Raji
;
Lilien, Gary L.
;
Sridhar, Shrihari
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 49-65
Persistent link: https://www.econbiz.de/10009160719
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2
Stock market reaction to unexpected growth in marketing expenditure : negative for sales force, contingent on spending level for advertising
Kim, Min Chung
;
McAlister, Leigh
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 68-85
Persistent link: https://www.econbiz.de/10009270908
Saved in:
3
The direct and indirect effects of advertising spending on firm value
Joshi, Amit
;
Hanssens, Dominique M.
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10003940505
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