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~isPartOf:"Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021"
~source:"econis"
~subject:"Markenführung"
~type_genre:"Book section"
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Brand management ; Vol. 2
10
Brand management ; Vol. 3
9
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
Consumer brand relationships : meaning, measuring, managing
8
Measuring and managing brands
8
Psychology of branding
8
Handbook on brand and experience management
7
The evolution of brands : from signals of quality to storehouses of trust
7
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Brand management ; Vol. 4
6
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
6
Brand management ; Vol. 1
5
Brand management in emerging markets : theories and practice
5
Brands : interdisciplinary perspectives
4
Brands and brand management : contemporary research perspectives
4
Building consumer-brand relationship in luxury brand management
4
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
4
International marketing ; Vol. 2
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Celebrity, convergence and transformation
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Country of origin effect : looking back and moving forward
3
Design thinking : integrating innovation, customer experience and brand value
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
3
Fashion branding and communication : core strategies of European luxury brands
3
Handbook of brand relationships
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Luxury marketing, sustainability and technology : the future of luxury management
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Marke neu denken : Paradigmenwechsel in der Markenführung
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Marketing performativity : theories, practices and devices
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Strong brands, strong relationships
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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Aufbruch : Ingredient Branding schafft Werte
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Brand Planning : starke Strategien für Marken und Kampagnen
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Branded lives : the production and consumption of meaning at work
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Branding and sustainable competitive advantage : building virtual presence
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Building corporate identity, image and reputation in the digital era
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Contemporary case studies on fashion production, marketing and operations
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Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
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The impact of mobile phone brand personality on brand equity among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
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