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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Brand Planning : starke Strategien für Marken und Kampagnen"
~type_genre:"Aufsatz im Buch"
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Handke, Sebastian
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Labarthe, Judd
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Brand Content : die Marke als Medienereignis
Brand Planning : starke Strategien für Marken und Kampagnen
Untold stories in organizations
10
Counter-narratives and organization
6
The Routledge companion to organizational change
4
Beyond Storytelling : narrative Ansätze und die Arbeit mit Geschichten in Organisationen
3
I-KNOW '08 and I-MEDIA '08 : International Conferences on Knowledge Management and New Media Technology ; conference proceedings ; [Graz, Austria, September 3 - 5, 2008]
3
The Emerald handbook of management and organization inquiry
3
Tourism sensemaking : strategies to give meaning to experience
3
Advertising theory
2
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
2
Cambridge handbook of strategy as practice
2
Cases on performance improvement innovation
2
Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
2
Handbook of qualitative research methods on human resource management : innovative techniques
2
Handbook of research on knowledge-intensive organizations
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
2
Handbook of research on workforce diversity in a global society : technologies and concepts
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Identity as a foundation for human resource development
2
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
2
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Language and communication at work : discourse, narrativity, and organizing
2
Managing dynamic technology-oriented businesses : high tech organizations and workplaces
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
2
(De)mobilizing the entrepreneurship discourse : exploring entrepreneurial thinking and action
1
A contemporary historiography of economics
1
A research agenda for management and organization studies
1
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
AI innovation in services marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Ageing, organisations and management : constructive discourses and critical perspectives
1
Alternative market research methods : market sensing
1
An introduction to industrial service design
1
Applying business intelligence and innovation to entrepreneurship
1
Approaches to managing organizational diversity and innovation
1
Brand the Future : systematische Markenentwicklung im B2B
1
Brands : interdisciplinary perspectives
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Business administration education : changes in management and leadership strategies
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Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
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Storytelling : warum eine zeitlose Form der Kommunikation zeitgemäßer denn je ist
Labarthe, Judd
- In:
Brand Planning : starke Strategien für Marken und Kampagnen
,
(pp. 210-228)
.
2011
Persistent link: https://www.econbiz.de/10009387631
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