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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"International marketing review"
~person:"Bianchi, Constanza"
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International marketing review
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Consumer-based brand equity for Australia as a long-haul tourism destination in an emerging market
Pike, Steven
;
Bianchi, Constanza
;
Kerr, Gayle
;
Patti, …
- In:
International marketing review
27
(
2010
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10008696653
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