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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"International marketing review"
~subject:"China"
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China
Brand management
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Bai, Huifeng
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Bardhi, Fleura
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Cruz, Angela Gracia B.
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He, Jiaxun
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Heinberg, Martin
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Brand Content : die Marke als Medienereignis
International marketing review
Journal of business research : JBR
21
The journal of brand management : an international journal
18
Journal of global marketing
11
Journal of retailing and consumer services
10
Asia Pacific journal of marketing and logistics
9
The journal of product & brand management
8
Journal of international consumer marketing
7
Brand management in emerging markets : theories and practice
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
SpringerLink / Bücher
6
Marketing intelligence & planning
5
Die Herausforderer : 25 neue Weltkonzerne, mit denen wir rechnen müssen
4
Journal of travel and tourism marketing
4
Tourism management : research, policies, practice
4
International journal of hospitality management
3
Journal of advertising research
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Springer eBook Collection
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Asia Pacific business review
2
Australasian marketing journal
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Business horizons
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China perspectives series
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Contributions to Economics
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Innovatives Markenmanagement
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International journal of Chinese culture and management : IJCCM
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of China marketing
2
Journal of business ethics : JOBE
2
Journal of euromarketing
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of international marketing
2
Journal of international trade & commerce
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Journal of technology management in China
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Market entry in China : case studies on strategy, marketing, and branding
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ECONIS (ZBW)
5
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1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
4
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
5
How global brands travel with consumers : an examination of the relationship between brand consistency and meaning across national boundaries
Bengtsson, Anders
;
Bardhi, Fleura
;
Venkatraman, Meera
- In:
International marketing review
27
(
2010
)
5
,
pp. 519-540
Persistent link: https://www.econbiz.de/10008906890
Saved in:
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