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~isPartOf:"Brand Content : die Marke als Medienereignis"
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Brand Content : die Marke als Medienereignis
Journal of business strategy
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Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
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The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
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