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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of retailing and consumer services"
~person:"Augusto, Mário Gomes"
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Augusto, Mário Gomes
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Brand Content : die Marke als Medienereignis
Journal of retailing and consumer services
Journal of business research : JBR
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ECONIS (ZBW)
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Building customers' resilience to negative information in the airline industry
Augusto, Mário Gomes
;
Godinho, Pedro Manuel Cortesão
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 235-248
Persistent link: https://www.econbiz.de/10012114157
Saved in:
2
Effects of brand attitude and eWOM on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
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