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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
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Search: subject_exact:"Fernsehwerbung"
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Fernsehwerbung
32
Television advertising
32
Advertising effects
11
Werbewirkung
11
Media usage
9
Mediennutzung
9
USA
9
United States
9
Theorie
8
Theory
8
Brand management
5
Fernsehprogramm
5
Markenführung
5
Television programme
5
Consumer behaviour
4
Fernsehen
4
Fernsehsender
4
Internet marketing
4
Konsumentenverhalten
4
Online-Marketing
4
Television
4
Television industry
4
advertising
4
Advertising
3
Fast Food
3
Fast food
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Hörfunkwerbung
3
Radio advertising
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Werbung
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television
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Arzneimittel
2
Body weight
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Children
2
Content Management
2
Content management
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Electoral campaign
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Jugendliche
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2
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24
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8
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22
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22
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8
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8
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8
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English
30
German
2
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Kind, Hans Jarle
3
Wilbur, Kenneth C.
3
Grossman, Michael
2
Nilssen, Tore
2
Sørgard, Lars
2
Andreeva, Tatʹjana B.
1
Arrazola Vacas, María
1
Bel, Germà
1
Bröckers, Claus
1
Bursztyn, Leonard
1
Buzzard, Karen S. F.
1
Cantoni, Davide
1
Chesnes, Matthew
1
Chou, Shin-yi
1
De, Anwesha
1
Domènech, Laia
1
Einstein, Mara
1
Foros, Øystein
1
Fossen, Beth L.
1
Foutz, Natasha Zhang
1
Gabszewicz, Jean Jaskold
1
Großweischede, Markus
1
Hansen, Bodil O.
1
Harris, Jennifer L.
1
Hartmann, Wesley R.
1
Hevia Payá, José de
1
Hitsch, Güenter J.
1
Hoven, Björn
1
Häckner, Jonas
1
Jin, Ginger Zhe
1
Keiding, Hans
1
Kelly, Inas Rashad
1
Kempe, David
1
Kim, Eun-mee
1
Klapper, Daniel
1
Larreguy, Horacio A.
1
Laussel, Didier
1
Liaukonyte, Jura
1
Mallapragada, Girish
1
Marshall, John
1
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Brand Content : die Marke als Medienereignis
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Working paper / National Bureau of Economic Research, Inc.
Journal of advertising research
74
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
22
Journal of marketing communications
17
Journal of promotion management : JPM
15
Discussion paper / Centre for Economic Policy Research
7
JMM : the international journal on media management
7
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing intelligence & planning
7
NBER working paper series
7
CESifo working papers
6
International journal of advertising : the review of marketing communications
6
NBER Working Paper
6
Young consumers : insight and ideas for responsible marketers
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of the Academy of Marketing Science
5
Memorandum
5
Memorandum / Department of Economics, University of Oslo
5
Advertising and violence : concepts and perspectives
4
CESifo Working Paper
4
European journal of marketing : EJM
4
Journal of current issues and research in advertising : JCIRA
4
Journal of media business studies
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Schriften zur Medienwirtschaft und zum Medienmanagement
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Asia Pacific journal of marketing and logistics
3
Breaking new ground in theory and practice
3
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
3
Gabler Edition Wissenschaft
3
International journal of consumer studies
3
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ECONIS (ZBW)
32
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1
Generalizable and robust TV advertising effects
Shapiro, Bradley
;
Hitsch, Güenter J.
;
Tuchman, Anna
-
2020
Persistent link: https://www.econbiz.de/10012291007
Saved in:
2
Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
3
Direct-to-consumer advertising and online search
Chesnes, Matthew
;
Jin, Ginger Zhe
-
2016
Persistent link: https://www.econbiz.de/10011542112
Saved in:
4
Leveling the playing field : how campaign advertising can help non-dominant parties
Larreguy, Horacio A.
;
Marshall, John
;
Snyder, James M.
-
2016
Persistent link: https://www.econbiz.de/10011607717
Saved in:
5
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
Advertising content and television advertising avoidance
Wilbur, Kenneth C.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011742231
Saved in:
8
Which new forms of television advertising are most strongly recalled? : a quantitative analysis
Arrazola Vacas, María
;
Hevia Payá, José de
; …
- In:
The journal of media economics
29
(
2016
)
4
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011742239
Saved in:
9
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
-
2015
Persistent link: https://www.econbiz.de/10010510664
Saved in:
10
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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