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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~subject:"Consumer behaviour"
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Brand Content : die Marke als Medienereignis
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
International journal of advertising : the quarterly review of marketing communications
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Impact of political television advertisements on viewers' response to subsequent advertisements
Fossen, Beth L.
;
Mallapragada, Girish
;
De, Anwesha
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 305-324
Persistent link: https://www.econbiz.de/10012504957
Saved in:
2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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