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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~subject:"television"
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Search: subject_exact:"Fernsehwerbung"
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television
Fernsehwerbung
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Television advertising
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Brand Content : die Marke als Medienereignis
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Journal of marketing communications
3
Journal of marketing research : JMR
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
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1
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Economic development : journal of the Institute of Economics, Skopje
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International journal of Indian culture and business management : IJICBM
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business and globalisation : IJBG
1
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of promotion management : JPM
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ECONIS (ZBW)
3
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1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
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2
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
3
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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