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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"The journal of media economics"
~subject:"Content Management"
~subject:"Hotelling-Modell"
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Content Management
Hotelling-Modell
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Brand Content : die Marke als Medienereignis
The journal of media economics
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Reihe: Telekommunikation _372 Medienwirtschaft
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ECONIS (ZBW)
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Content- und Formatentwicklung : wie Marken den Zuschauer mit bewegten Bildern fesseln können
Hoven, Björn
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 197-212)
.
2013
Persistent link: https://www.econbiz.de/10010212709
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2
Brand Content im TV : how put the "branded" in branded entertainment
Bröckers, Claus
;
Großweischede, Markus
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 117-129)
.
2013
Persistent link: https://www.econbiz.de/10010212715
Saved in:
3
Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
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