//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"The journal of media economics"
~subject:"Hong Kong"
~subject:"Hotelling-Modell"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehwerbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Hong Kong
Hotelling-Modell
Fernsehwerbung
17
Television advertising
17
Theorie
8
Theory
8
Media usage
6
Mediennutzung
6
Fernsehprogramm
4
Television programme
4
USA
4
United States
4
Fernsehsender
3
Television industry
3
Brand management
2
Content Management
2
Content management
2
Hörfunkwerbung
2
Markenführung
2
Oligopol
2
Oligopoly
2
Radio advertising
2
Spain
2
Spanien
2
1955-2003
1
2002-2006
1
2005
1
2011
1
Advertising effects
1
Advertising planning
1
Brand
1
Cognition
1
Commercial television
1
Diversification
1
Diversifikation
1
Economics of information
1
Fernsehen
1
Hongkong
1
Hotelling model
1
Informationsökonomik
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Häckner, Jonas
1
Nyberg, Sten
1
Shi, Yang
1
Wang, Tingting
1
Published in...
All
Brand Content : die Marke als Medienereignis
The journal of media economics
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Discussion paper / Institute of Social and Economic Research
1
ISER Discussion Paper
1
International advertising and communication : current insights and empirical findings
1
Journal of advertising research
1
Journal of marketing communications
1
Working papers / Department of Economics, Stockholms Universitet
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
2
Every viewer has a price : on the differentiation of TV channels
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
25
(
2012
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10009715907
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->