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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Back, Ki-Joon"
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Brand Content : die Marke als Medienereignis
Tourism management : research, policies, practice
International journal of hospitality management
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Attendee-based brand equity
Lee, Jin-soo
;
Back, Ki-Joon
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 331-344
Persistent link: https://www.econbiz.de/10003696019
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