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~isPartOf:"Brand Content : die Marke als Medienereignis"
~person:"Perrey, Jesko"
~person:"Schroeder, Jonathan E."
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Perrey, Jesko
Schroeder, Jonathan E.
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Brand Content : die Marke als Medienereignis
Akzente
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European journal of marketing : EJM
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Marketing theory
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ADVANCES IN CONSUMER RESEARCH
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Brands : interdisciplinary perspectives
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Business ethics : a European review
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Die Betriebswirtschaft : DBW
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Marketing nach Maß : von der Vielfalt profitieren
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
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Perspectives on consumer industries & retail
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Scandinavian journal of management
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Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
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The brand challenge : adapting branding to sectorial imperatives
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The journal of brand management : an international journal
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Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
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