//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
20
Markenführung
20
Content Management
18
Content management
18
Emotion
2
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Computerspiel
1
Credibility
1
Customer integration
1
Deutschland
1
Germany
1
Glaubwürdigkeit
1
Humor
1
Interactive media
1
Interaktive Medien
1
Kundenintegration
1
Media industries
1
Media law
1
Medienrecht
1
Mediensektor
1
Mobile Marketing
1
Mobile marketing
1
Musical performance
1
Musikveranstaltung
1
Narrative Methode
1
Narrative method
1
Professional sports
1
Profisport
1
Public relations
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Telecommunications law
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Funk, Thomas
1
Published in...
All
Brand Content : die Marke als Medienereignis
Journal of business research : JBR
132
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
28
Asia Pacific journal of marketing and logistics
27
International journal of internet marketing and advertising : IJIMA
27
SpringerLink / Bücher
27
Marketing intelligence & planning
26
Psychology & marketing
26
Cogent business & management
25
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of strategic marketing
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of marketing communications
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing analytics : JMA
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
User Generated Content : Marken und Menschen - neue Chancen für die Beziehung
Funk, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 57-68)
.
2013
Persistent link: https://www.econbiz.de/10010212719
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->