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~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Emotion"
~subject:"Mediensektor"
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Emotion
Mediensektor
Brand management
20
Markenführung
20
Content Management
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Content management
18
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Television advertising
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German
3
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Bongartz, Nicole
1
Fritzsch, Conrad
1
Lauterbach, Peter
1
Lehne, Lars
1
Stampfl, Nora S.
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Brand Content : die Marke als Medienereignis
The journal of brand management : an international journal
41
The journal of product & brand management
32
Journal of business research : JBR
30
Journal of retailing and consumer services
15
International journal of hospitality management
13
Journal of media business studies
10
Journal of promotion management : innovations in planning and applied research
10
SpringerLink / Bücher
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Marketing letters : a journal of research in marketing
8
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
8
International journal of market research
7
Cogent business & management
6
International journal of internet marketing and advertising : IJIMA
6
The service industries journal
6
Tourism management : research, policies, practice
6
European journal of marketing
5
European journal of marketing : EJM
5
Journal of Islamic marketing
5
Journal of marketing communications
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of strategic marketing
5
Marketing intelligence & planning
5
Psychology & marketing
5
Qualitative market research : an international journal
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Global business review
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of hospitality marketing & management
4
Journal of marketing for higher education
4
Journal of travel and tourism marketing
4
Media brands and branding
4
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
4
Administrative Sciences : open access journal
3
Asia Pacific journal of marketing and logistics
3
Gabler Research
3
Gabler Research / Innovatives Markenmanagement
3
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ECONIS (ZBW)
3
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"Content is king, packaging is God"
Lehne, Lars
;
Fritzsch, Conrad
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 265-274)
.
2013
Persistent link: https://www.econbiz.de/10010212705
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2
Brand Content und Sport : Emotionalisierung als Instrument erfolgreicher Markenkommunikation
Lauterbach, Peter
;
Bongartz, Nicole
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 183-193)
.
2013
Persistent link: https://www.econbiz.de/10010212710
Saved in:
3
Gamification : Game on! ; Markenmanagement mit Spaßfaktor
Stampfl, Nora S.
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 42-56)
.
2013
Persistent link: https://www.econbiz.de/10010212720
Saved in:
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