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~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Interaktive Medien"
~subject:"Musical performance"
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Brand Content : die Marke als Medienereignis
Journal of retailing and consumer services
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The journal of brand management : an international journal
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Arts marketing : an international journal ; AM
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Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
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Studia ekonomiczne : zeszyty naukowe Uniwersytetu Ekonomicznego w Katowicach
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Wie Live Communication Marken zum Thema macht : Content-Strategien am Beispiel Musik
Schmitz, Herbert
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 159-172)
.
2013
Persistent link: https://www.econbiz.de/10010212712
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Brand Content in Online-Medien : von der Creative Excellence zur Content Excellence
Figge, Peter
;
Albers, Hans
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 87-100)
.
2013
Persistent link: https://www.econbiz.de/10010212717
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