//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Mediensektor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Mediensektor
Brand management
20
Markenführung
20
Content Management
18
Content management
18
Emotion
2
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Beziehungsmarketing
1
Computerspiel
1
Credibility
1
Customer integration
1
Deutschland
1
Germany
1
Glaubwürdigkeit
1
Humor
1
Interactive media
1
Interaktive Medien
1
Kundenintegration
1
Media industries
1
Media law
1
Medienrecht
1
Mobile Marketing
1
Mobile marketing
1
Musical performance
1
Musikveranstaltung
1
Narrative Methode
1
Narrative method
1
Professional sports
1
Profisport
1
Public relations
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Telecommunications law
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Fritzsch, Conrad
1
Lehne, Lars
1
Published in...
All
Brand Content : die Marke als Medienereignis
Journal of media business studies
9
SpringerLink / Bücher
5
Media brands and branding
4
JMM : the international journal on media management
3
Journal of open innovation : technology, market, and complexity
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Gabler Research / Innovatives Markenmanagement
2
LEA's communication series
2
Medienmanagement und E-Business
2
Schriften zu Marketing und Management
2
Engaging consumers through branded entertainment and convergent media
1
Enhancing knowledge development in marketing ; Vol. 21
1
European journal of international management : EJIM
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Gabler Research
1
Gabler Research / Schriften zur Unternehmensentwicklung
1
Hamburger Schriften zur Marketingforschung
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Innovatives Markenmanagement
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
JIBS research reports / Jönköping International Business School
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of contemporary accounting & economics
1
Journal of marketing management : MM
1
Journalismus ist kein Geschäftsmodell : aktuelle Studien zur Ökonomie und Nicht-Ökonomie des Journalismus
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Media and convergence management
1
Medien im Marketing : Optionen der Unternehmenskommunikation
1
Medienbetriebswirtschaftslehre - Marketing
1
Paper prepared for the American Political Science Association Annual Meeting 2016
1
Premier reference source
1
Problemfelder der Medienökonomie : [Lehrbuch]
1
Research
1
Routledge Communication Ser.
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Content is king, packaging is God"
Lehne, Lars
;
Fritzsch, Conrad
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 265-274)
.
2013
Persistent link: https://www.econbiz.de/10010212705
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->