//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~subject:"Musical performance"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Musical performance
Brand management
20
Markenführung
20
Content Management
18
Content management
18
Emotion
2
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Beziehungsmarketing
1
Computerspiel
1
Credibility
1
Customer integration
1
Deutschland
1
Germany
1
Glaubwürdigkeit
1
Humor
1
Interactive media
1
Interaktive Medien
1
Kundenintegration
1
Media industries
1
Media law
1
Medienrecht
1
Mediensektor
1
Mobile Marketing
1
Mobile marketing
1
Musikveranstaltung
1
Narrative Methode
1
Narrative method
1
Professional sports
1
Profisport
1
Public relations
1
Relationship marketing
1
Return on Investment
1
Return on investment
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Telecommunications law
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Schmitz, Herbert
1
Published in...
All
Brand Content : die Marke als Medienereignis
Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
2
Arts marketing : an international journal ; AM
1
MV-Wissenschaft
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Wie Live Communication Marken zum Thema macht : Content-Strategien am Beispiel Musik
Schmitz, Herbert
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 159-172)
.
2013
Persistent link: https://www.econbiz.de/10010212712
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->