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~isPartOf:"Brand culture"
~isPartOf:"Handbook of research on effective marketing in contemporary globalism"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"Sustainable Luxury : An International Perspective"
~subject:"Advertising effects"
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Advertising effects
Luxury goods
30
Luxusgüter
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Consumer behaviour
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Brand management
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Brioschi, Arianna
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Cervellon, Marie-Cécile
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Galipienzo, Danielle
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Prayag, Girish
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Soscia, Isabella
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Brand culture
Handbook of research on effective marketing in contemporary globalism
Journal of travel and tourism marketing
Sustainable Luxury : An International Perspective
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
3
The journal of brand management : an international journal
3
Asia Pacific journal of marketing and logistics
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of retailing and consumer services
2
Pakistan journal of commerce and social sciences
2
Global journal of business research : GJBR
1
Global marketing strategies for the promotion of luxury goods
1
Green advertising and the reluctant consumer
1
History of retailing and consumption
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of nonprofit & voluntary sector marketing
1
Italian journal of marketing : ITJM
1
Journal of fashion marketing and management
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Marketing : ZFP ; journal of research and management
1
Strategic corporate communication in the digital age
1
The Cornell hospitality quarterly
1
The journal of consumer marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
3
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1
Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish
;
Soscia, Isabella
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
Saved in:
2
Facebook pages content, does it really matter? : consumers' responses to luxury hotel posts with emotional and informational content
Cervellon, Marie-Cécile
;
Galipienzo, Danielle
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 428-437
Persistent link: https://www.econbiz.de/10011312519
Saved in:
3
Selling dreams : the role of advertising in shaping luxury brand meaning
Brioschi, Arianna
- In:
Brand culture
,
(pp. 198-210)
.
2005
Persistent link: https://www.econbiz.de/10003239396
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