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~isPartOf:"Brand management ; Vol. 1"
~subject:"Konsumentenverhalten"
~type_genre:"Reprint"
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Brand management
10
Markenführung
10
Brand
6
Brand image
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Markenartikel
6
Markenimage
6
Consumer behaviour
5
USA
3
United States
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Marketing management
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Marketingmanagement
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Consumer goods
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Innovation management
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Schmitt, Bernd
2
Calder, Bobby J.
1
Cote, Joseph A.
1
Henderson, Geraldine Rosa
1
Henderson, Pamela W.
1
Iacobucci, Dawn
1
Kerin, Roger A.
1
Klink, Richard R.
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Pan, Yigang
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Sethuraman, Raj
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Siew Meng Leong
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Brand management ; Vol. 1
Brand management ; Vol. 2
11
Measuring and managing brands
10
Brand management ; Vol. 3
9
The evolution of brands : from signals of quality to storehouses of trust
9
Brand management ; Vol. 4
7
International marketing ; Vol. 2
4
Corporate brand and corporate reputation
3
Cross-cultural and critical perspectives on brands
2
Marketing-mix strategies - product strategy and promotion strategy
2
Michael Porter ; Vol. 1
2
Business ethics and strategy ; Vol. 2
1
Crisis management ; Vol. 3
1
Critical perspectives on business and management
1
Ethics, environment and social impacts
1
Evolving and emerging issues in marketing strategy
1
Key debates and contemporary issues in nonprofit marketing
1
Macromarketing - a global focus ; Vol. 2
1
Michael Porter ; Vol. 4
1
Premier reference source
1
SAGE library in marketing
1
Supply chain planning : quantitative decision support and advanced planning solutions
1
Theoretical and empirical perspectives in critical marketing studies
1
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ECONIS (ZBW)
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1
Brand diagnostics : mapping branding effects using consumer associative networks
Henderson, Geraldine Rosa
;
Iacobucci, Dawn
;
Calder, Bobby J.
-
2010
Persistent link: https://www.econbiz.de/10003924113
Saved in:
2
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
Saved in:
3
Creating brand names with meaning : the use of sound symbolism
Klink, Richard R.
-
2010
Persistent link: https://www.econbiz.de/10003924148
Saved in:
4
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
5
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
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