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~isPartOf:"Brand management ; Vol. 2"
~isPartOf:"Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany"
~isPartOf:"Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia"
~type_genre:"Aufsatz im Buch"
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Consumer behaviour
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Brand management
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Brand management ; Vol. 2
Trust and risk in business networks : proceedings of the 99th seminar of the European Association of Agricultural Economists (EAAE), February 8-10, 2006, Bonn, Germany
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
Handbook of consumer psychology
42
The Routledge companion to identity and consumption
32
The Routledge companion to consumer behavior
28
Transformative consumer research for personal and collective well-being
26
Product experience
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
The evolution of brands : from signals of quality to storehouses of trust
18
Handbook of brand relationships
17
Cross-cultural and critical perspectives on brands
16
Consumer culture theory
15
Consumer-brand relationships : theory and practice
15
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
15
New developments and approaches in consumer behavior research
15
Research handbook on ethical consumption : contemporary research in responsible and sustainable consumer behaviour
15
Social psychology of consumer behavior
15
The Routledge companion to digital consumption
15
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
14
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
14
Brand management ; Vol. 3
13
Global consumer behavior
13
Handbook of developments in consumer behaviour
13
Handbook of qualitative research methods in marketing
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Measuring and managing brands
13
Perspectives on consumer behaviour : theoretical aspects and practical applications
13
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ....
13
The Oxford handbook of luxury business
13
Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
12
Emotional, sensory, and social dimensions of consumer buying behavior
12
Handbook of research on consumer behavior change and data analytics in the socio-digital era
12
Marktpsychologie
12
Modernity and the second-hand trade : European consumption cultures and practices, 1700 - 1900
12
Sensory marketing : research on the sensuality of products
12
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
11
Consumer Australia : historical perspectives
11
Cracking the code : leveraging consumer psychology to drive profitability
11
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
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ECONIS (ZBW)
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1
The influence of e-service quality on the data package buying experience in Telkomsel
Kusdinar, P.
;
Ariyanti, M.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 27-30)
.
2020
Persistent link: https://www.econbiz.de/10012224745
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2
The effect of internal, external, and interactive marketing on customer decisions
Wulandari, A.
;
Suryawardani, B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 35-39)
.
2020
Persistent link: https://www.econbiz.de/10012224749
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3
Users' continuance intention toward hospitality service applications
Indrawati
;
Hasana, S. A.
;
Pillai, S. K. B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 76-80)
.
2020
Persistent link: https://www.econbiz.de/10012224780
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4
Customer continuance intention toward digital banking applications
Indrawati
;
Pradhina, N. P.
;
Pillai, S. K. B.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 103-107)
.
2020
Persistent link: https://www.econbiz.de/10012226073
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5
Analysis of factors influencing consumer intention toward Indonesia QR mobile payment
Baskoro, H. A.
;
Amini, A.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 112-116)
.
2020
Persistent link: https://www.econbiz.de/10012226096
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6
Patterning consumer behavior to school innovations from two different perspectives
Princes, Elfindah
;
Setiawan, Johan
- In:
Understanding digital industry : proceedings of the …
,
(pp. 117-120)
.
2020
Persistent link: https://www.econbiz.de/10012226102
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7
Analysis of purchase decision-making in different surroundings
Princes, Elfindah
;
Sasmoko
- In:
Understanding digital industry : proceedings of the …
,
(pp. 121-124)
.
2020
Persistent link: https://www.econbiz.de/10012226104
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8
Influence of perceived quality of mobile payment application towards loyalty
Sandyopasana, T. N.
;
Alif, M. Gunawan
- In:
Understanding digital industry : proceedings of the …
,
(pp. 163-167)
.
2020
Persistent link: https://www.econbiz.de/10012226340
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9
Analysis of customer intention in adopting automated parcel station services
Sitorus, P. M. T.
;
Alexandra, M. O.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 172-175)
.
2020
Persistent link: https://www.econbiz.de/10012226342
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10
Predicting VR adoption on e-commerce platforms using TAM and porter five forces
Mon, C. S.
- In:
Understanding digital industry : proceedings of the …
,
(pp. 176-179)
.
2020
Persistent link: https://www.econbiz.de/10012226343
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