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~isPartOf:"Brand management ; Vol. 2"
~subject:"Konsumgüter"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand management ; Vol. 2
Brand management ; Vol. 1
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Brand management ; Vol. 3
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When good brands do bad
Aaker, Jennifer
;
Fournier, Susan
;
Brasel, S. Adam
-
2010
Persistent link: https://www.econbiz.de/10003924379
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