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~isPartOf:"Brand management ; Vol. 2"
~subject:"Persönlichkeitspsychologie"
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Persönlichkeitspsychologie
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
10
Markenführung
10
Brand
7
Markenartikel
7
Brand image
5
Markenimage
5
Beziehungsmarketing
3
Relationship marketing
3
China
1
Community
1
Comparison
1
Consumer goods
1
Culture
1
Customer retention
1
Dienstleistungsqualität
1
Gemeinschaft
1
International marketing
1
Internationales Marketing
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Japan
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Konsumgüter
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Kultur
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Kundenbindung
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Marketing management
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Marketing theory
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Marketingmanagement
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Marketingtheorie
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Messung
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New product development
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Personality psychology
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Social Web
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Brown, Tom
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Carlson, Brad D.
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Suter, Tracy A.
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Brand management ; Vol. 2
Journal of business research : JBR
103
Journal of retailing and consumer services
57
Journal of consumer research : JCR ; an interdisciplinary bimonthly
52
Psychology & marketing
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
48
International journal of hospitality management
31
Journal of consumer behaviour : an international research review
22
International journal of consumer studies
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of sport management : the official journal of the North American Society of Sport Management
20
The journal of brand management : an international journal
20
European journal of marketing : EJM
19
Journal of economic psychology : research in economic psychology and behavioral economics
19
The journal of product & brand management
19
Journal of fashion marketing and management
18
Journal of travel and tourism marketing
18
Sport management review
18
Asia Pacific journal of marketing and logistics
17
The journal of consumer marketing
17
Journal of business ethics : JOBE
16
Journal of marketing management : MM
16
Journal of marketing research : JMR
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The Routledge companion to identity and consumption
15
Tourism management : research, policies, practice
15
Young consumers : insight and ideas for responsible marketers
15
International journal of advertising : the review of marketing communications
13
Journal of international consumer marketing
13
Journal of marketing communications
13
Marketing letters : a journal of research in marketing
13
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
13
Marketing theory
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
Journal of consumer research : JCR ; an interdisciplinary journal
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of marketing theory and practice
11
Journal of behavioral decision making
10
Journal of consumer marketing
10
Journal of strategic marketing
10
European Sport management quarterly : ESMQ
9
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Social versus psychological brand community : the role of psychological sense of brand community
Carlson, Brad D.
;
Suter, Tracy A.
;
Brown, Tom
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2010
Persistent link: https://www.econbiz.de/10003924381
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