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~isPartOf:"Brand management ; Vol. 2"
~type_genre:"Collection of articles written by one author"
~type_genre:"Reprint"
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Brand management
12
Consumer behaviour
12
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Markenführung
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Brand
9
Markenartikel
9
Brand image
6
Markenimage
6
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Collection of articles written by one author
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Ehrenberg, Andrew S. C.
5
Aaker, Jennifer
2
Fournier, Susan
2
Keller, Kevin Lane
2
Alford, Bruce L.
1
Azoulay, Audrey
1
Barnard, N. R.
1
Barwise, T. P.
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Benet-Martínez, Verónica
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Bird, M.
1
Brasel, S. Adam
1
Brown, Tom
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Capella, Louis M.
1
Carlson, Brad D.
1
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1
Channon, C.
1
Dall'Olmo Riley, F.
1
East, Robert
1
Faircloth, James B.
1
Farley, John U.
1
Feldwick, Paul
1
Garolera, Jordi
1
Goodhardt, Gerald J.
1
Jaju, Anupam
1
Kapferer, J. N.
1
Kapferer, Jean-Noël
1
Lehmann, Donald R.
1
Romaniuk, Jenni
1
Sharp, Byron
1
Simon, Carol J.
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Sinha, Rajiv K.
1
Stern, Barbara
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Sullivan, Mary W.
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Suter, Tracy A.
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Thompson, Scott A.
1
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1
Vanhuele, M.
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Brand management ; Vol. 2
ERIM Ph. D. series research in management / Erasmus Institute of Management
62
PhD series / Copenhagen Business School
60
Corporate social responsibility
42
Strategic information systems ; Vol. 2
38
H. Igor Ansoff ; Vol. 2
32
Chris Argyris : critical evaluations in business and management
31
International management of research and development
31
Critical perspectives on business and management
29
International HRM: the MNE perspective
28
Investment performance measurement : evaluating and presenting results
28
An Elgar reference collection
27
Strategic information systems ; Vol. 3
27
Dissertation Series CentER
26
Leading organizations : perspectives for a new era
26
NGO management : the Earthscan companion
26
Managing learning and knowledge
25
Business ethics and strategy ; Vol. 1
24
Financial accounting and investment management ; Vol. I
24
Innovation and knowledge : the Arrovian legacy
24
Change management ; Vol. 3
23
Acta Universitatis Oeconomicae Helsingiensis / A
22
Relational and functional integration
22
SAGE library in business and management
22
Crisis management ; Vol. 1
21
Corporate brand and corporate reputation
20
Crisis management ; Vol. 2
20
The merger and acquisition process
20
Accounting theory ; Vol. 2
19
Crisis management ; Vol. 3
19
Foundations of cross cultural management ; Vol. 4
19
Legends in marketing
19
The international library of critical writings in economics
19
Foundations of cross cultural management ; Vol. 1
18
H. Igor Ansoff ; Vol. 1
18
HRM defined and in organizational context
18
Michael Porter ; Vol. 1
18
Michael Porter ; Vol. 2
18
Operational integration
18
Sage library in business & management
18
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ECONIS (ZBW)
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Conceptualizing, measuring, and managing customer-based brand equity
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924344
Saved in:
2
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
3
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
4
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
5
The structure of survey-based brand metrics
Lehmann, Donald R.
;
Keller, Kevin Lane
;
Farley, John U.
-
2010
Persistent link: https://www.econbiz.de/10003924348
Saved in:
6
Understanding brand performance measures : using Dirichlet benachmarks
Ehrenberg, Andrew S. C.
;
Uncles, Mark D.
;
Goodhardt, …
-
2010
Persistent link: https://www.econbiz.de/10003924350
Saved in:
7
Brand identity and positioning
Kapferer, J. N.
-
2010
Persistent link: https://www.econbiz.de/10003924364
Saved in:
8
The effect of brand attitude and brand image on brand equity
Faircloth, James B.
;
Capella, Louis M.
;
Alford, Bruce L.
-
2010
Persistent link: https://www.econbiz.de/10003924366
Saved in:
9
Brand image and brand usage
Bird, M.
;
Channon, C.
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924368
Saved in:
10
Evidence concerning the importance of perceived brand differentiation
Romaniuk, Jenni
;
Sharp, Byron
;
Ehrenberg, Andrew S. C.
-
2010
Persistent link: https://www.econbiz.de/10003924370
Saved in:
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