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~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Change management ; Vol. 3"
~isPartOf:"HRM defined and in organizational context"
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Success factor
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Consumer behaviour
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Personalmanagement
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Brand extension
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Brand management ; Vol. 3
Change management ; Vol. 3
HRM defined and in organizational context
Strategic information systems ; Vol. 3
4
Integration, governance and performance
2
International entrepreneurship
2
Marketing-mix strategies - product strategy and promotion strategy
2
Strategy, structure and leadership
2
A Harvard business review book
1
Brand management ; Vol. 4
1
Corporate brand and corporate reputation
1
Culturally-sensitive models of family business in Anglo region : a compendium using the globe paradigm
1
Diversification and growth of the firm
1
Enterprise excellence series
1
Entrepreneurial teams and new business creation
1
Executing strategy for business results
1
H. Igor Ansoff ; Vol. 1
1
International HRM: the MNE perspective
1
International marketing ; Vol. 3
1
Leading organizations : perspectives for a new era
1
Managing challenges in a globalized world : dedicated to Prof. Dr. Manfred Perlitz
1
Managing outsourcing relationships
1
Marketing strategy organization and implementation
1
Organization development - emerging issues and challenges
1
Restrukturierung : Unternehmen wieder fit machen
1
Small business and entrepreneurship ; Vol. 5
1
Strategic management journal
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Strategy and globalization ; Vol. 2
1
Strategy and globalization ; Vol. 3
1
The Harvard business review classics series
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ECONIS (ZBW)
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Drivers of brand extension success
Völckner, Franziska
;
Sattler, Henrik
-
2010
Persistent link: https://www.econbiz.de/10003924411
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2
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
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3
What is strategy?
Porter, Michael E.
-
2009
Persistent link: https://www.econbiz.de/10003856275
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4
Successful vs. effective real managers
Luthans, Fred
-
2009
Persistent link: https://www.econbiz.de/10003856336
Saved in:
5
Gaining competitive advantage through human resource management practices
Schuler, Randall S.
;
MacMillan, Ian C.
-
2007
Persistent link: https://www.econbiz.de/10003590032
Saved in:
6
Organizational capability as a competitive advantage : human resource professionals as strategic partners
Ulrich, David
-
2007
Persistent link: https://www.econbiz.de/10003590053
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