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~isPartOf:"Brand management ; Vol. 3"
~subject:"Beziehungsmarketing"
~subject:"Evaluation"
~subject:"Sponsoring"
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Beziehungsmarketing
Evaluation
Sponsoring
Brand extension
10
Consumer behaviour
10
Konsumentenverhalten
10
Markentransfer
10
Brand management
7
Markenführung
7
Brand image
6
Markenimage
6
Brand
4
Markenartikel
4
Bewertung
2
Corporate culture
1
Erfolgsfaktor
1
Experiment
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Hong Kong
1
Hongkong
1
Success factor
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Theorie
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Bhat, Sobodh
1
Boush, David M.
1
Loken, Barbara
1
Reddy, Srinivas K.
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Brand management ; Vol. 3
Journal of business research : JBR
4
International journal of sport management and marketing : IJSMM
3
Journal of marketing research : JMR
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing management : MM
2
Journal of retailing
2
Marketing letters : a journal of research in marketing
2
Psychology & marketing
2
Strategie, Marketing und Informationsmanagement
2
The journal of product & brand management
2
AMS review : official publication of the Academy of Marketing Science
1
Australasian marketing journal
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European research on management and business economics
1
Global marketing strategies for the promotion of luxury goods
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of event and festival management
1
International journal of information technology and management : IJITM
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer behaviour
1
Journal of electronic commerce research : JECR
1
Journal of marketing analytics : JMA
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel and tourism marketing
1
Markenmanagement
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Research
1
Schriftenreihe Schriften zur Sozialpsychologie
1
Services marketing quarterly
1
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
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A process-tracing study of brand extension evaluation
Boush, David M.
;
Loken, Barbara
-
2010
Persistent link: https://www.econbiz.de/10003924407
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2
The impact of parent brand attribute associations and affect on brand extension evaluation
Bhat, Sobodh
;
Reddy, Srinivas K.
-
2010
Persistent link: https://www.econbiz.de/10003924420
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